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(1) Care as if it's your oWn

25 Ways to Distinguish yourself, by Rajesh Setty

Last year we were looking to move into a bigger office space and I was asking my friends for some referrals to good commercial real estate brokers. One of them asked me to contact Jeff. I asked "So who is Jeff with?" This person interestingly did not know where Jeff was working and almost didn't care about the company Jeff was associated with.

He said "I have no clue. We recommend there. But I am confident that he will take good care of you" and handed Jeff's number.

Long story short. We met Jeff (who is with Cornish and Carry) and from day one, we had a pleasant experience. We could see that he really cared. He asked a lot of questions about our business and for what we were looking in the new office space. After a couple of meetings, we could feel that Jeff almost had a complete understanding of our business and our needs. In the next couple of weeks, he showed us three office spaces and not surprisingly, our management team liked all the three of them.

Talk about hit rate -- he had 100%. This wouldn't have been possible if he didn't care!! Jeff is now a good friend I will have no hesitation to do business with him again or to refer him to someone else that is looking for office space.

Thanks Jeff -- By caring and taking care of us, you have distinguished yourself and set an example for others.

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